Throughout the course of three years, I led the strategy to grow awareness for the Genessee County Arts Education and Cultural Enrichment Millage in Genesee County, Michigan.

Through an integrated campaign of paid, earned, owed, and digital media, we got the word out about the critical work the millage funded and the benefits that county residents received. This included creating a website dedicated to millage benefits, generating dozens of pieces of media coverage through earned media, developing digital and social media campaigns, newspaper ads, and more. We also hosted a press conference on the economic benefits of the arts in the county in conjunction with Americans for the Arts, the nation's leading nonprofit organization for advancing the arts and arts education.